STARWOOD’S ELEMENT HOTEL COMES TO CANADA

Starwood’s Element opens first international property in GTA and Russell Porter, director of sales, Element Times Square, says hotel chain seeks to increase presence, promote eco-consciousness.

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Starwood Hotels & Resorts’ Element hotel chain has opened a new property in Vaughan, Ont. This hotel is the first international property for the eco-conscious chain – it includes 10 other properties throughout the U.S. According to Russell Porter, director of sales, Element Times Square, building a presence in Canada is important because it is the company’s top market.

“We want the travel industry to familiarize itself with the brand,” Porter said. “The chain is five years old and it has taken a while for it to establish itself because of the economy, so, that’s why not a lot of people outside of the U.S. know about it. We’re hoping that our presence in Canada will change that.”

Bold Magazine recently visited the Element hotel in Times Square, New York, and experienced the accommodations and services first hand. This is the only Element property located in a metropolis, the rest are situated in suburban areas. The Element hotel in Vaughan is a ten minute drive from Toronto’s Pearson airport and follows the same design as the chain’s other properties.

For starters, the hotel in Vaughan includes rooms that are designed with recycled materials. For example, the couches are made from soy material; the floor is created from recycled tires; the art work features recycled aluminum; and the kitchen backdrop is designed with recycled glass.  Also, the rooms are equipped with a kitchen that includes a faucet with purified water, a stove, microwave and refrigerator. The kitchen also includes recycling bins and silverware and dishes to reduce the waste created by plastic utensils and paper cups.

“All of these extras are to provide our guests with sustainable travel options,” Porter said. “There is a lot of thought put into everything we do and we always try to align the design of each of our hotels with eco-conscious methods.”