Feed the Need to Travel

Air Canada Signature Service: Miles Above Anything Else

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Air Canada’s New Signature Service, redraws the boundaries between travel and vacation time.

For years, the mechanics of vacationing remained remarkably the same. Stood between you and vacation lay a flight and airport experience that was often just a means to an end. Until along came Air Canada Signature Service, that is. The new offering from Air Canada, launched in April, is blurring the boundaries between travel time and “me time”.

This unabashedly high-end experience makes one thing clear: your escape begins the moment you walk into the airport terminal. Gone are hour-long lineups that can dampen the spirits of even the most eager vacation traveller. Priority service at check-in, security, boarding and even customs ensures the process of getting from taxi to plane is completely seamless, making your jaunt through the airport not only bearable but… pleasant. Gasp!

Once aboard, you really begin to appreciate the scope and quality of the amenities offered. Complimentary champagne and a lavishly curated in-flight menu await you in the exclusive Signature Class cabin. Lie-flat seats and a sumptuous duvet will have you wondering whether you walked onto an aircraft or into a five-star hotel.

The quality of the in-flight food also bears repeating, with signature dishes from Canadian chefs David Hawksworth on flights departing from North America and Vikram Vij on flights from Canada to India that are complemented by delectable wine pairings from renowned sommelier Véronique Rivest. The full menu is served ninety minutes into the flight to ensure passengers can enjoy a full meal before cabin lights are dimmed. After applying refreshing cream from Vancouver-based apothecary vitruvi from the delightful amenity kits made exclusively for Air Canada by Montreal luxury designers WANT Les Essentiels, you’ll find it alluringly easy to drift off into blissful sleep in a seat that is more bed than chair.

The on-ground amenities available to Signature Service travellers are also a cut above. Air Canada’s new, high-concept Signature Suite at Toronto Pearson offers true luxury in its pre-flight dining experience, with an award-winning food menu rounded out with innovative cocktails. And for travellers transiting through Toronto Pearson from a domestic to international flight, there’s an extra little perk: a chauffeured BMW ready to transport you across the tarmac to your next flight! Now that’s what we call attention to detail.

It’s clear that in crafting its Signature Service, Air Canada listened intently to flyer feedback. The airline industry has been rocked by service lapses in recent years that have captured headlines and led to outpourings on social media. Increased focus on customer service is a welcome trend in the sector. Air Canada has introduced a renewed fleet and expanded global network that have helped it take home the 2018 Skytrax Best airline in North America award for the seventh time in nine years. Signature Service is perhaps not so much a continuation of this commitment as it is an evolution: a new and unparalleled step forwards in comfort and convenience.

With Signature Service, Air Canada has hit upon a uniquely Canadian way of doing premium: a blend of simplicity and luxury that has again raised the bar in the category. This isn’t just any upgrade: it’s a vacation before your vacation. Why not see for yourself? Signature Class is available on international, transborder and domestic Air Canada flights operated by 767, 777, 787, and A330 aircraft.